SHOW STOPPERS

Miles Hammond on the role showrooms play in boosting home wellness sales… The sales journey for pool and spa retailers, over the past five years, plots something like a white-knuckle roller coaster ride of highs and lows with a smattering of stomach-churning steep twists and turns. Despite the boom in on-line media channels, like You […]

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ANNIVERSARY SHOWROOM UNVEILED

The Aqua Warehouse Group marked its 20th business anniversary in September with the unveiling of a new swim spa showroom. The Essex team welcomed Chelmsford Mayor Cllr Linda Mascot to cut a ceremonial tape as she declared the new show area open at a special party celebration for staff, customers and suppliers who gathered at […]

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THE BIGGEST SPLASH!

Another record-breaking year for the industryā€™s top-ranking competitionā€¦ Tickets for the UK Pool & Spa Awards on Thursday December 7th are on sale now in what promises to be the biggest night in the eventā€™s 13-year history. The event returns to the National Conference Centre in Birmingham with a unique blend of networking and business […]

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SEEING IS BELIEVING

  Showrooms continue to offer the vital touch and feel ingredient, as Becki Knowles reportsā€¦ Seeing is believing, they say, so providing the ideal pool, spa or wellness showroom delivers a vital ā€˜touch and feelā€™ sales factor. London Essex Outdoor Living are the current holders of the UK Pool & Spa Awardsā€™ Pool & Spa […]

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AWG LAUNCH NEW SHOWROOM SPACE

Investment in swim spas for UK suppliersā€¦ Leading outdoor living suppliers, The Aqua Warehouse Group has taken the wraps off a new showroom at its Essex headquarters. Underlining AWGā€™s commitment to showcasing top-of-the-line products to their customers, the new dedicated display space, is exclusively to promote the USSPA brand; the innovative spa manufacturer from the […]

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THE IDEAL BLUEPRINT

Vital tips for successful showroom planningā€¦ The ideal blueprint for a successful showroom will focus attention on your main profit-making selling points, displayed in a way that moves the customer around the store. Take time to add-in obvious and clearly separated product areas such as chemicals and water treatment. A designated section on heating and […]

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BEST SELLING IMPRESSIONS

Why showrooms are still essential to boost hot tub sales, as Jane Herbert reportsā€¦ Recent lockdowns may have fast-tracked use of the latest video technology, but successful retailers agree that there is no substitute for the hands-on buying experience, making showrooms critical to securing sales. ā€œBuying a spa is very much like purchasing a new […]

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BALANCING ACT

MySpa the UKā€™s leading sellers of Sundance Spas, talk to Hot Tub & Swim Spa Scene editor Christina Connor. Involved in the hot tub industry from a young lad, working alongside such influential figures as his uncle and his Dad, Andy Wroot has been an ambassador for the Sundance range for over 20 years. ā€œAs […]

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