SHOW STOPPERS

Miles Hammond on the role showrooms play in boosting home wellness sales… The sales journey for pool and spa retailers, over the past five years, plots something like a white-knuckle roller coaster ride of highs and lows with a smattering of stomach-churning steep twists and turns. Despite the boom in on-line media channels, like You […]

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ANNIVERSARY SHOWROOM UNVEILED

The Aqua Warehouse Group marked its 20th business anniversary in September with the unveiling of a new swim spa showroom. The Essex team welcomed Chelmsford Mayor Cllr Linda Mascot to cut a ceremonial tape as she declared the new show area open at a special party celebration for staff, customers and suppliers who gathered at […]

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THE BIGGEST SPLASH!

Another record-breaking year for the industry’s top-ranking competition… Tickets for the UK Pool & Spa Awards on Thursday December 7th are on sale now in what promises to be the biggest night in the event’s 13-year history. The event returns to the National Conference Centre in Birmingham with a unique blend of networking and business […]

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SEEING IS BELIEVING

  Showrooms continue to offer the vital touch and feel ingredient, as Becki Knowles reports… Seeing is believing, they say, so providing the ideal pool, spa or wellness showroom delivers a vital ‘touch and feel’ sales factor. London Essex Outdoor Living are the current holders of the UK Pool & Spa Awards’ Pool & Spa […]

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AWG LAUNCH NEW SHOWROOM SPACE

Investment in swim spas for UK suppliers… Leading outdoor living suppliers, The Aqua Warehouse Group has taken the wraps off a new showroom at its Essex headquarters. Underlining AWG’s commitment to showcasing top-of-the-line products to their customers, the new dedicated display space, is exclusively to promote the USSPA brand; the innovative spa manufacturer from the […]

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THE IDEAL BLUEPRINT

Vital tips for successful showroom planning… The ideal blueprint for a successful showroom will focus attention on your main profit-making selling points, displayed in a way that moves the customer around the store. Take time to add-in obvious and clearly separated product areas such as chemicals and water treatment. A designated section on heating and […]

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BEST SELLING IMPRESSIONS

Why showrooms are still essential to boost hot tub sales, as Jane Herbert reports… Recent lockdowns may have fast-tracked use of the latest video technology, but successful retailers agree that there is no substitute for the hands-on buying experience, making showrooms critical to securing sales. “Buying a spa is very much like purchasing a new […]

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BALANCING ACT

MySpa the UK’s leading sellers of Sundance Spas, talk to Hot Tub & Swim Spa Scene editor Christina Connor. Involved in the hot tub industry from a young lad, working alongside such influential figures as his uncle and his Dad, Andy Wroot has been an ambassador for the Sundance range for over 20 years. “As […]

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