Baths in the last 12 months to raise its profile and to broaden its appeal.
Lymington Sea Water Baths had its busiest month on record this summer, attracting more than 10,000 visitors during July alone. The hot temperatures, combined with a new schedule of events and activities at the Hampshire-based baths led to the three-fold increase in visitor numbers, with over 1,100 people visiting in just one day. Hugo Ambrose, of Lynx Sports Management commented: “Two years ago we saw 10,000 during the entire eight month season, so to have equalled that number in just one month is a great achievement.” Despite being the largest and oldest open air sea water baths in the country, Lymington is probably the least well known.
Lynx Sports Management took over the running of the baths last July, and it is now operated in partnership with Lymington and Pennington Town Council. A series of initiatives have been introduced at the baths in the last 12 months to raise its profile and to broaden its appeal. Hugo explains: “We found that open water swimming on its own wasn’t viable, so we now offer a variety of activities including kayaking, zorbing, water rollers and inflatables, and have turned the lido into an activity hub for visitors. He adds: “People now know about the lido and that it’s a good alternative to the beach. With more to do down here people are happy to get involved and come and enjoy themselves.”
Lynx Sports Management
www.lynxsports.co.uk
