2016 looks to be a boom year for UK hot tub and spa businesses. Increasing demand, improved customer awareness and a favourable economy mean the sector is expanding with new products and a greater than ever customer base.
Jane Veysey, co-owner of leading retailer All Swim says the first six months of 2016 were the best six months since the business started trading 46 years ago.
Jane estimates her sales are 28% up on the same period last year: “If I knew why; I’d bottle it!” She continues:” Hot tubs are really on trend at the moment. They are almost becoming the norm for a lot of families. People are more confident to spend money these days and are spending more time at home. Also, customers that first bought a tub from us 10-15 years ago, are returning to purchase a new model with all the extra features.” Recent sales have also been boosted by the growth in swim spas. Swim spas used to account for 5% of All Swim’s tub sales; now the figure is closer to 18%. Jane explains: “We are seeing a big growth in dual temperature swim spas and top of the range models. These products have really opened up the market and can even represent an alternative to DIY pools at the same price point. They are superb for families.”
Chris Brady, CEO and founder of Lincolnshire-based, award winning, 1 Stop Spas, says his sales follow the same trend.
“Sales are up on the same period in 2015 which is great, as last year was a huge growth year for 1 Stop Spas. Notably, not just unit sales are up, but the quality and value of the unit sales are far higher, with consumers recognising quality over price tag.”
Chris acknowledges that swim spas are indeed the fastest growing sector of the industry and promoting the health and fitness benefits are key to developing the business. Swim spa sales this year have been focused on the popular Vita Spa range and the Marquis ATV Kona, which Chris says is “without doubt, the most powerful swim spa yet.” Second only to swim spas in sales are high-end hot tubs from the Marquis Spas Signature range.
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