One of the world’s leading brands, recognised for its product excellence and outstanding professionalism, Coast Spas is launching a major dealer recruitment drive in the UK. Coast’s UK distributor, Award Leisure, will be leading the charge, hosting a meet and greet event at Resort World, part of Birmingham’s NEC complex in December to talk through opportunities with prospective Coast retailers. The day-time event is deliberately timed and located to coincide with the UK Pool & Spa Awards that is held on the same site, on Monday December 10th. “We really want to be talking to existing retailers who may be feeling their business is becoming a bit stale and sales levels remaining static,” ponders Award Leisure’s Jessica Anthony. “We want to work alongside dealers, introducing the multipoint Coast range, and showing them how they can take their spa retailing to the next level,” she adds. Family-run, the Award Leisure team’s flagship store is based off the busy A5 in Warwickshire; an expansive indoor and outdoor display area with offices and meeting rooms, which scooped the 2017 title of UK Showroom Of The Year.
More than 50 Coast hot tubs and swim spas are on display as well as an exclusive range of outdoor enclosures, cabins and gazebos, cedar saunas, BBQ huts and outdoor leisure products. Visitors to the show site are likely to be offered a slice of pizza cooked on one of the pizza ovens on display, washed down by a glass of Prosecco from the ‘tiki’ style bar. “We are all about selling the lifestyle not just jets in a box,” explains Jessica. “Much more than just hot tubs, or swim spas, all of our showrooms are about creating that emotional experience, our selling concept is very different. Proud of their Which Trusted Trader status, Award Leisure founder, Mark Anthony, has clocked up thousands of air miles sourcing quality product at sensible prices to add value to the spa sale. “We truly believe that we have one of the most exciting and profitable business franchises available,” says Mark. “With over 30 years’ experience in the outdoor leisure industry, our turn-key strategy is 100% proven with our carefully chosen portfolio of luxury products, unique selling features and year-on-year increasing consumer demand, we have a ready-made recipe for your success.”
So successful is their spa sales footprint that Award Leisure have franchised their business model establishing Award Leisure dealerships in Birmingham, Essex and Wales with several more in the pipeline. They include Adrian Lee formerly operating as Outdoor Heaven and now retailing as Award Leisure Cheshire, who has completely transformed his business, modeled on the Award Leisure footprint. “You do not have to adopt the Award Leisure brand to become a Coast dealer, but the retailers who have come on board, are not looking back with sales up generally by 20 per cent,” reveals Jessica. “Award Leisure and Coast Spas has become quite an exclusive club and we are very protective of our brand,” says Jessica. “We will not just set up dealerships for the sake of it ten miles down the road, we want to ensure retailers have the best potential to maximise their sales and the opportunity for growth. Through unique generation we drive people to visit our stores and have that ultimate buying experience” Award Leisure operates three unique lead generation programs for its dealers who have protected territories and offer outstanding marketing support. The basic criteria is for dealers to display a minimum of five spas, with no multi-branding, as the ISO certificated Coast Spas range, covers price points from the entry level £4,500 to £45,000 for the top-end swim spas. “We believe Award Leisure is unrivaled in the industry with a lead generation system that offers the highest conversion rates,” emphasises Jessica. “We are not just number crunching on spa sales, but doubling turnover and maximising profit while the industry continues to enjoy this upward curve,” she adds. “We hope people will take time to have a confidential chat with us, in a non-pressured environment, to find out how Award Leisure and Coast Spas can make a difference for their business.”