Approaching the completion of its second decade in the spa and hot tub sector, Elite Spas has sprung a huge surprise on the industry with the launch of a Chinese-sourced range of spa to run alongside its existing American stock offering. The Far East Swim Spa range, promises high quality specifications at a retail price of £9995 to £18,995 for a full turbine swim spa. The team also now offer a range retailed between £4,195 and £4,995 for a two pump, 50 jet spa of unbelievable quality, which, they say, they have found more competitive than some of its European and Chinese competitors. Elite retailers were introduced to the new range at a recent dealer day, held in the West Country, with clear sales messages and strategies in place. “As the UK market progresses, we have found it necessary to review our business model as the quality and quantity of Chinese product has increased,” reveals Elite’s Kev Sanger. “We find the biggest success tends to come from retailers solely taking on the Elite brand. However most retailers are now dual brand and the market place certainly has opened up for the end customer. A husband and wife team, Kevin revealed that he and managing director Isobel Sanger, began talking to a Chinese spa manufacturer as early as 2018.
ATTENTION TO DETAIL
Said Kev: “After nine months of detailed talking, viewing and designing our own specification including Gecko components, Rising Dragon Jets and LEDs, 2” main plumbing, ¾” jet plumbing, we are very proud to launch our range of Far East Spas to complement our very competitive range of American-manufactured Aspen Spas.” Elite maintains a large UK stock of spas, spares and accessories, have is own dedicated spa delivery team, technical department, access to staff and directors, seven days a week and a large exhibition rig that is kept busy throughout the year, supporting its nationwide network of retailers. “With 2019 starting off so strongly, there is no doubt the American brands have a very strong perception from the customer,” says Kev. “However, there are a huge amount of customers with a smaller budget, that we would like tap in to. “So, it will be kind of interesting to see how 2019 pans out, if you are a retailer looking for a range of US manufactured spas, you will find it hard to beat the Aspen range. “If your customer has a slightly tighter budget, they can’t go wrong with the Far East range, so give us a call to see if we can help, we would love to hear from you.”