Finger On The Pulse

DesignIndivWAHAs a renowned lifestyle brand, Villeroy & Boch has its finger on the pulse when it comes to spa and wellness. Today, the company sells spas in more than 40 countries, as well as bathroom and tableware products, which are distributed in 125 countries.

“We are proud of a very positive development within the spa sector in the past years,” says Christos Theodorou, UK sales representative. “In the short term, we will continue with the strong growth in this segment and gain additional market shares.

“In the long term, we aim at becoming one of the main players in Europe in the spa industry,” he adds. “Our objective is not to become a leader in volume but to stay the leader in terms of quality, innovation and design in the spa industry in Europe.”

JetPaks™ are the major technological innovation that Villeroy & Boch’s has brought to the spa market. They are back parts of the seats equipped with massage jets, which can be selected and combined as required. There is a choice of 16 different JetPaks™, all of which can be combined easily exchanged via a simple click system. Villeroy & Boch’s range of spas is divided into three different product lines. The Premium Line includes spas at the top end of the market. The spas are equipped with luxury fittings and premium options and are the best in class. The Comfort Line provides good value for money, particularly with the help of the JetPak™ II technology. Finally, the Design Line is a flexible wellness solution with a clear design statement and is thus regarded as the pinnacle in terms of spa design. Thanks to the patented JetPak™ II technology, the tubs have a multitude of individual massage functions for a unique relaxation experience.

The family-owned business was founded in 1748 in Luxembourg. In order to extend the business, Jean-Francois Boch merged with Nicolas Villeroy in 1836, who was also an export-oriented ceramics manufacturer. Around the mid-19th century, Villeroy & Boch already exported beyond Europe to the USA, Russia and China. In 2004, the company branched into the wellness market and began to sell spas in Europe. The company now employs over 7,300 people worldwide. Key people in the wellness division include Dirk Peters, head of the business unit Wellness At Home, Wim Wassenar, head of technical support, Graham Bayley, country manager for the UK and Ireland. Next year, the company plans to expand the team with the addition of a new UK sales representative to support Christos Theodorou.

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