L.A. Spas Gather For Branding Update

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UK-based dealers met for the first time in six years for a branding update following the acquisition of L.A. Spas by the Maax Corporation.

Aqua Warehouse Group hosted its first UK seminar for its recently acquired L.A. Spa brand at the Bosworth Hall Hotel & Spa in Warwickshire.

The seminar was the first for over six years for the L.A. brand and brought together all existing L.A. Spa dealers from all over the UK, eager to find out the direction the brand would be taking. The full day seminar began with an in-depth talk from Jim McClure , director of Business Development for Maax Corporation on why they purchased L.A.Spas, as well as plans for improving and moving the brand forward.

The remainder of the day was spent covering a variety of important subjects including: • New product knowledge • New on-line stocking system • Marketing ideas • Pricing

“It was very important that we hit the ground running and get to know all the dealers and likewise for them to get to know us at Aqua Warehouse,” said Richard Hart, managing director of the Aqua Warehouse group.

“It was also imperative that the L.A. dealers got to tangibly view the newly arrived product from the factory and understand the difference in our manufacturing processes,” he added.

“It was very noticeable that the dealers were impressed with where and how we would like to move forward with the brand,” commented Richard.

“It is now important we implement what we have said and we continue to work closely with the dealers and move forward together,” Richard concluded.

L.A. Spas UK
Tel. +44 (0)1455 611858
www.laspas.co.uk