A year after the launch of the Master Spas’ Michael Phelps Signature Spas, the promotion of the celebrity swim spa range has been hailed a huge success.
The swim spa was recently prominently featured on Sky’s popular sports quiz programme, A League Of Their Own, helping boost views of the www.michaelphelpswimspas.co.uk site to 230,000 in addition to a host of other You Tube sites showing the unique features of the MPS range and the underwater exercise equipment available for it.
In Britain, Master Spas Europe has adopted a soft-sell approach to a trade sector, driven more by quality than price. They have been concentrating first on their established dealership network throughout Europe and then working through applicants wanting to sign up to an exclusive territory in Britain.
Pool and Spa Scene editor, Christina Connor, was given an exclusive interview with Michael Phelps when the range was launched. Meanwhile, Stephen Weller of Master Spas Europe, has recently returned from a trip to Phelps’ training facility in Baltimore where he saw Michael going through the paces in his swim spa with his coach Bob Bowman.
“It was amazing to see how Michael used the swim spa for a complete training session with Bob adjusting the current to suit the stroke or a timed speed session, Michael in full flight doing butterfly is a spectacular sight!”
Stephen says: “Michael loves the features of his swim spa and what he calls its ‘party lights’ and music system with underwater sound, he likes to warm down after a training session with the jetted seating and wall jets.“
Michael’s training facility is at the swimming club where he learnt to swim. The training pools serve both champions and
mother and toddler groups as well as senior citizens also doing their daily lengths of the pool.
Says Stephen: “The facility has a great feel and serves the whole community and Michael’s desire to get everyone into the
benefits and fun of swimming.”
It is not too late to sign up for an exclusive Michael Phelps’ swim spa dealership ahead of the 2012 Olympic year with vacancies available, particularly in northern England.