The Hot Tub Club, a new membership scheme for existing and potential hot tub and swim spa owners in the UK and Eire, launches later this month. Consumers can join The Hot Tub Club free of charge and will receive a membership card giving them access to special offers, promotions and VIP events.
Hot Tub Club members will receive a magazine twice annually and also regular updates. Participating Hot Tub Club retailers will be able to offer consumers planned promotions, point of sale incentives and benefit from a post code locator. The collaborative initiative is being backed by some of the leading brands in the UK including Hydropool, Elite, Caldera Spas, Marquis Spas, Coast Spas, Vita Spas and L.A Spas.
A guaranteed proportion of money raised from The Hot Tub Club is being reinvested in promotion to help grow the size of the market. “It is not too late for more brands to get involved,” commented Christina Connor of Waterland Media, the team behind the initiative. “The Hot Tub Club will gain momentum year on year and everyone involved in Waterland Media is excited and privileged to be providing the conduit for this unique collaborative industry promotion.”
The Hot Tub Club
Tel. 01353 666663