2016 is shaping up to be a record-breaking year for hot tub retailers, with many smashing sales targets across the board.
According to Hydropool, a leading manufacturer of premium hot tubs worldwide, sales of hot tubs and swim spas are up by more than 20 per cent in both the UK and across Europe.
“It’s been a terrific year for Hydropool and for the industry as a whole,” says Lloyd Burden, Vice President International Sales at Hydropool.
“We have surpassed our expectations for the year already and business shows no sign of slowing down.”
Lloyd attributes the boom in sales in part to the growing trend towards investing in home improvements, rather than selling up and moving house.
“Hot tubs fit in perfectly with the ‘don’t move – improve’ idea, which is gaining momentum as more people are choosing to stay put and upgrade their homes,” says Lloyd.
“Hot tubs have always been seen as a status symbol and for many homeowners they bring a touch of luxury to a property. The fact that they are now more affordable than ever before makes them more accessible to consumers, which is ultimately paying off for retailers.”