Sunbeach Spas is investing in stock, stock and more stock as it completes its move to its new headquarters near Mansfield. The new Midlands headquarters looks all set for an October launch and will rationalise warehousing, administrative and vast display areas to an all-in-one strategically placed location.
The new base, formerly occupied by DFS, has undergone an extensive makeover bringing visitor and staff facilities up to a new, high standard. When it opens, it will boast an Oasis Outdoor Living Show Space with extensive indoor and outdoor displays to display the maximum amount of product in example garden settings.
TOUCH AND FEEL
The touch and feel product experience will include four swim spas, 15 hot tubs and at least six saunas as well as a wet test facilities and wealth of indoor display products. Display products will include what is believed to be the biggest swim spa in the country, namely, a 7m x 2.2 m x 1.5m swimspa as a complete swim spa and not dual hot tub use.
Visitors will be able to tap into the latest technology with augmented applications showing product choices that can be dropped into images of customers’ locations to show finished lay-outs and effects.
“A lot of companies are reducing stock, but we are doing the opposite with more and more containers arriving every week,” says Sunbeach Spas’ Wayne Green who says stock is flying into the new facility. “This will ensure when our dealers seal a sales deal, they know the purchase will be delivered immediately without delays,” he emphasises.
The move has coincided with a rationalisation of the giant Crystal Island family bringing together worldwide companies to share business goals and marketing ambitions across a global dealership network just shy of 10,000 locations promoting leading brands including Oasis, Riptide, Better Wellness and H20.
“It has been a challenging time for some dealers as they battle to cover overheads,” Wayne reflects. “But Sunbeach will do all we can to help them hold their nerve,” he continues. “Our stock levels will help them to diversify yet keep focused on the outdoor living range with existing and new additions of lifestyle products available now and in the near future.”