Based in East Sussex, Plastipack are familiar faces at overseas pool and spa trade shows, promoting the benefits of their swimming pool and water storage cover materials.
The company has also invested in a multi-lingual website to help reach foreign markets.
As specialist independent manufacturers, the company has invested ten years in the specific technology required for
producing high quality and durable bubble materials. The company exports worldwide but mostly to Europe and particularly to France.
“We are a niche manufacturer and there is a finite UK market, so exporting, selling overseas is the way to go to increase turnover and grow the business,” comments Peter Adlington, Plastipack’s managing director.
“The UK has an excellent reputation around the world but if you are going to start selling abroad you need to treat it like a whole new process for you and your staff with a dedicated export strategy and business plan” he says.
Peter says it is imperative to research potential overseas customers and cover the basic such as getting paid, acceptable payment terms and methods, as well as export insurance cover. “We are innovative and have an on-going research and development program” says Peter.
“We ensure we are competitive and offer an innovative range of products that meet the different climatic regions of the world.”
“Our international success comes from building trusted relationships with our customers and providing first class service.
The company has also tapped into the Gateway to Global Growth that provides proactive guidance from experienced international advisors as well as access to UKTI’s global network
and tailored market intelligence via Overseas Market Introduction Service (OMIS). “We would particularly welcome continued support for Small Medium Enterprises (SME’s),” urges Peter.
“Plastipack has been fortunate in obtaining grants and help, what is a concern is that the new coalition is drastically reducing
help for SME’s. “We need the decision makers to have an open mind in their approach to manufacturing, Research and Development and particularly to encourage innovation and capital investment,” adds Peter.
Plastipack products are particularly sought-after for both their energy and resource-saving credentials. The company backs up the quality of product with a varied choice of finishes, tailored to suit each market.
The company has to stay vigilant with the constant threat of competition from lower cost products being manufactured overseas.
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