Leading blenders of chemicals for pools and spas, Water
Treatment Products has announced the appointment of James Lee
as managing director of its leisure division.
Already a well-known personality in the UK pool and spa
sectors, James, 42, will be maximising WTP’s potential within the
swimming pool and spa chemistry markets within Britain, Eire
throughout Europe and the rest of the world.
“I am delighted to be joining the WTP team where quality of
product and service forms the backbone of the business,” said
James as his appointment was announced.
“The water chemistry industry is changing with increased
regulation that will impact on supply chains.
“Switched on companies will want to put themselves in a
position to future-proof their business,” warned James who said
WTP is uniquely placed by offering a complete menu of chemistry
solutions for the swimming pool, spa and Leisure industry capable
of manufacturing and packing products from small packs right up
to 1000 litres.
“By choosing WTP as a supplier; compliance comes as part of
the package with the reassurance of experience, the technologies,
the formulations and the expertise to ensure you get the right
treatment every time,” James adds.
“But absolutely crucially, all this is backed by reliable supply
routes that can cope even in most extreme peak periods.”
Formed in 2000, founder Tim Carter has seen WTP grow yearon-
year as unrivalled resellers of products for a diverse range
of water treatment markets. As well as handling challenging
materials such as calcium hypochlorite, the company offers the
complete spectrum of specialist brands across the entire pool and
spa business including some unique formulations.
“We are delighted to welcome someone of James’ calibre who
will be in a position to match our products and services with the
needs of the pool and spa sector,” Tim said.
“Our team has total control of all formulations, the purchase of
quality raw materials and the choice of packaging, right through
“WTP customers can therefore be confident of receiving the
very best products to match their individual requirements across
the pool and spa spectrum of own brand liquid and powder
products,” adds Tim.
JEWEL IN CROWN
The jewel in the WTP crown is its 40,000 sq ft, fully bunded,
blending and manufacturing base in South Wales, where ‘duty
of care’ is the watchword, not just for management but for the entire 26-strong workforce. Tim says: “We welcome people to come and visit the WTP facility to show them what WTP can do for them and their business.”
Tim concludes: “We want to build long term relationships as a competent, capable organisation that recognises and embraces our
responsibility to not just educate our customers but to set them up so that they can pass that knowledge to their own customers.”
Water Treatment Products
Tel. +44 (0)1495 792790