THE ANNUAL WET LEISURE SURVEY is underway and can be accessed at

Companies working in the wet leisure sector are invited to take part in an annual survey designed to highlight trends and developments within the industry. Collated every year by Golden Coast, the survey generates statistics and insights that companies can use to make business decisions. The survey is anonymous, does not contain compulsory questions, and only takes a few minutes to complete.

β€œThe pandemic has had a devastating and life-changing impact for countless reasons,” comments Jamie Adams, Managing Director at Golden Coast. β€œ2020 will always stand out as an unprecedented year, so we expect this survey will show interesting and varied results,” he adds. β€œIn some ways, the wet leisure industry has thrived.

Understandably the commercial side may tell a different story, but that is why the survey is so crucial,” he continues. β€œWe want the industry to have a clearer view of what has been happening so that businesses can make as many preparations as possible given the ever-changing circumstances. The Wet Leisure Industry Survey 2020 can be found online at Once the data has been collected and analysed, the survey report will be made freely available to the whole industry.

Golden Coast
Tel. 01271 378100