Following the launch of their new showroom, Aqua Warehouse recently hosted its annual two-day dealer event, welcoming Vita Spa dealers from across the country. Packed with ideas and practical advice, the event offered an ideal opportunity for an in-depth look at the new Vita Spa technology and products.
“Over the last couple of years we’ve seen a dramatic move towards our dealers selling better performing, higher priced spas,” said Graham Message of Aqua Warehouse. “In 2011, our top three selling models were the Elegant, Image and Intrigue from the 300 series. Jump forward to 2013 and our top sellers were the Elegant, Prestige and the Joli – all from the 500 series, illustrating that consumers are willing to pay that bit extra for a higher spec product. This of course is great for our dealers, as it means they’re selling a higher price product and as a company making more money.”
Richard Hart, managing director added: “If we can match last year’s 40% increase in sales I will be over the moon!” Richard commented: “The new and improved showroom opened to the public in January and the feedback we have received so far has been really positive. It’s much bigger than our previous showroom, which has allowed us to display more products including the XSR swimspa, Voeux hot tub, Smartop and Cover Roller.”
The new venue can accommodate up to twenty hot tubs on display, making it one of the largest hot tub showrooms in the South of England.
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