AstralPool UK Makes Time For Change

AstralPool UK hosted its first seminar for several years with a Time For Change business development day held at Stratford upon Avon in December.
The event provided the ideal platform to showcase a wealth of products playing a significant part in the new look 2016 AstralPool UK price list.
But, most significantly, it was a chance to meet a re-invigorated AstralPool UK team offering a fresh approach to the UK market as a whole.
Newly-appointed AstralPool UK general manager, Dyfed Thompson Smith told delegates, the Time For Change seminar was a reflection on a host of changes of approach but also a change in attitude for the strengthened team.
“With the help of feedback from the industry, we have undertaken a full and frank review of the AstralPool UK offering including honestly identifying weaknesses,” said Dyfed. “This has enabled us to strengthen the structure of the business

he seminar line-up included from left to right: John Harvey, Jim Cooper, Dyfed Thompson Smith, Simon Jones, Patrick Thorpe, Amanda Goddard.
The seminar line-up included from left to right: John Harvey, Jim Cooper, Dyfed Thompson Smith, Simon Jones, Patrick Thorpe, Amanda Goddard.

to best suit our customers,” said Dyfed.
“This seminar is the first of what we see as a regular event; providing a small snapshot of what we have done in terms of change,” he added. “It is not an overnight fix as it is very much a work in progress; but be assured, we are listening and we strongly believe we are on a pathway to success for both AstralPool UK and our customers.”
Dyfed confirmed the launch of the new look AstralPool UK website and the appointment of more staff; not just in the field but also in the warehouse as well as a review of purchasing processes.
Other recent changes include:
• Increased investment in stock level
• Improved access to spares and parts
• Strengthening product portfolio particularly on residential side of the market
• Reduced order to delivery times
AstralPool UK is part of Fluidra Group, one of the world’s largest suppliers of equipment for private and public swimming pool, wellness, domestic and industrial water treatment, fluid handling, as well as irrigation, aquarium and water park application.
Fluidra operates in 44 countries by way of 150 branches and production centres located in the main markets. Fluidra products are distributed to more than 170 countries due to an extensive sales network. The group has some 3,600 employees.
As it moves into 2016, AstralPool UK will be measuring its success, partly on the back of key flagship products like the Pool Mac.
Marketed as a plant room in a box, the Pool Mac has attracted a vast amount of research and development investment from AstralPool’s parent company, Fluidra.

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