Breaking Old Habits

HabitsPublic pool builds are costing up to 25 per cent more than they should, according to worldwide building experts Natare Pools. In particular major building firms are slow to adopt new ideas such as state-of-the-art filtration, dosing and environmental control technology that negate the need for huge plant rooms.

“We are trying to break habits of a lifetime by educating about the win, win appeal of new technology,” explains Mark Watson, Pool Sales Manager at Wrightfield Pools, UK agents for Natare Corp. “With budgets so tight – it really can mean a make or break difference for projects,” he says.

Natare designs and manufactures the highest quality stainless steel swimming pools for competition, commercial and community use around the globe.  Every Natare project is treated as bespoke, individually-tailoring equipment and systems to provide the essential components for projects of all shapes and sizes.


Natare is a blue riband pool building specialists offering impressive credentials with outstanding projects all over the world such as the SkyPark infinity pool at Marina Bay Sands in Singapore, and the Beau Rivage rooftop pool and spa in Biloxi, Mississippi. Closer to home the Crewe Lifestyle Centre is a testament to the company’s work. The brand new £15 million Crewe complex opened in April 2016, providing a state-of-the-art sports and community complex in the heart of the town.

“The pool plant room is as minimal as you can possibly get, with the complete filtration and chemical treatment system for two pools being located within a footprint of 10.5 x 4m,” explains Mark. “This approach saves on construction costs, removing the need for a basement on the original design, and the balance tanks were no longer required,” he adds.

Wrightfield Pools worked with the main contractors on the project, Kier Construction, to design and install the eight-lane Natare stainless steel pool. “Kier’s approach had been driven by recent issues experienced with concrete pools and a previously good experience installing a specified modular stainless steel pool build,” explains Mark. “We are very keen to partner with other forward-thinking companies to the same successful effect,” he adds.

Natare Corporation
Tel. 0207 566 2187