Change At Helm For Capital Pool Firm

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Celebrating three decades in the business, Jamie Smith has taken over as managing director of The London Swimming Pool Company.

After 30 years at the helm, managing director of the London Swimming Pool Company, Tony Line, has moved to chairman of LSPC, with director Jamie Smith becoming the new managing director.

The London Swimming Pool Company, which celebrates its 30th anniversary this year, now has 25 employees operating out of offices in South London, designing, building, refurbishing and servicing pools in multi-million pound London homes.

New chairman, Tony Line, founded LSPC in 1984 as a one-man business. He has now clocked up some 40 years in the industry which includes three years working in Jeddah, Saudi Arabia as a director of a pool company venture, where he opened the showroom, purchased all equipment and trained personnel from many different countries including Afghanistan and Ethiopia.

Jamie Smith, MD, is looking forward to continuing the company’s growth. “Tony always had a clear vision of LSPC becoming a market leader in the luxury sector and drove the business in that direction from the outset. Major growth spurts came on the back of exhibiting at a pool show at Alexander Palace in the late 1990s during a deep recession, when LSPC won a prestigious contract with an overseas royal family. This set off a domino of referrals in the same echelon. The second was during the recent recession with significant growth from 2010 onwards.

“I am continuing the successful blueprint started by Tony, with a firm eye on growing the business at the super luxury end of the market.”

“The luxury sector includes a sizeable percentage of overseas investors and it has remained resistant to economic vagaries. Fortunately, since inception the business has grown exponentially and during the recession we did the opposite to the broader economy, growing as much as 30% in some years.”

LSPC now also undertakes large scale commercial pool installations and refurbishment projects. The company has won over 30 industry awards, including Pool Contractor of the year three times, affirming the quality of its offering.

London Swimming Pool Company
Tel. +44 (0)20 8874 0414