With a distinctive post-Olympics and Paralympics buzz, Leisure Industry Week, the traditional curtain-raiser to an autumn and winter season of business to business leisure exhibitions, set the 2012 show bar very high . Aimed at the commercial leisure markets, LIW offers a mixed menu to ensure it has something to offer all tastes. Those who made the trip to Birmingham were rewarded with an informative and enjoyable experience with plenty to stimulate business ideas, to retain and both attract new customers. With well over 300 companies taking part, the well- organised exhibition areas did not disappoint. One of six distinctive sectors at the all encompassing leisure show, the pool and spa featured products and services as diverse as swimwear to counter current machines on more than 50 stands. The compact water leisure area, which included the Pool & Spa magazine team, provided the perfect opportunity to network with industry colleagues, keep up to date with industry trends and source the latest products , technologies and services to hit the market. TIDAL WAVE One of the more obvious trends was the tidal wave of growth in aquatic fitness with no less than seven companies all displaying offerings of variety of underwater machines. Competition is also picking up in the field of plant room training management with a surge in choice of both courses and service-delivery companies. Add a healthy mix of swimwear from goggles to ‘tankinis’ and it made for a colourful LIW that benefited from a brighter, fresher coat of paint. Other sectors, as well as Pool & Spa, at the show included:
- Play and Attractions
- Eat and Drink
- Leisure Facilities
- Sport
- Health and Fitness
- Play and Attractions
The Leisure Facilities section was packed with everything a commercial facility needs to improve its overall performance. Varied companies taking part offered varied aspects of facility management from signage to changing room lockers and from energy efficiency to uniforms and ticketing. The Play and Attractions area of the show was run in conjunction with the Play Providers Association offering inspiration and education on how to provide imaginative but safe play facilities for young and old. Highlights included chances to try out dare devil antics such as the Sky Trail, high ropes challenge and a popular zip wire. Health and Fitness was sponsored by long-term LIW supporters the Fitness Industry Association.
The Aquaneuro is ideal for health and fitness clubs, hotel gyms and all leisure facilities looking for that something different that vitally, also creates a lucrative revenue stream. The plus model has multiple, variable programmes to work in harmony with natural physiology and can even simulate the sensation of walking or running for a zero impact work out or effortless exercise. The system can be purchased outright or can be obtained through a lease rental scheme. By charging £40 for a treatment you can expect to return profits of £9,400 per year on 10 treatments per week and £32,000 on 25 treatments per week, so for an unsupervised treatment the returns are pretty impressive!
Aquavate Tel. +44 (0)1953 453919 Email. jonathan@aquavate.co.uk www.aquavate.co.uk


Swimco is the sole UK importer of the – Mariner 3S automatic pool cleaners that scrub and clean pool floors in all sizes and types of pools using a sophisticated electronic control system. Offering high performance and improved hygiene, these precision-built Swiss-made machines are tough enough to stand the rigours of commercial pool maintenance with easy to use manoeuvrability. Public pools of all shapes and sizes are catered for by the robust, fullyautomated Mariner 3S range of swimming pool cleaners including The Clubliner, Clubliner Plus, Compact 600 and Topliner machines, all designed for long lasting life in heavy usage pools.
Swimco 3S Pool Cleaners Tel. +44 (0)1761 432838 Email.info@swimco3Scleaners.co.uk www.swimco3Scleaners.co.uk

- Multi-Fitness Pools – including underwater treadmills, counter-current generators and aquatic work stations
- Underwater Gym Equipment – exercise bikes, cross trainers and treadmills
- Pool Access Equipment – equipment hoists, steps and wheelchair lifts.
