Key players in the water leisure sector for more than 35 years, Golden Coast is now leading the way when it comes to the use of online and social media marketing within the industry.
The strategic shift in their marketing approach began in 2010 with the appointment of new strategic marketing director, Aren Grimshaw.
Following the full analysis of the industry, a marketing strategy review was produced and recommendations, much of which focused on the need to develop an online presence across a mixture of platform.
Golden Coast invested heavily in researching, developing and launching a new suite of websites and online presence. This included developing profiles on Facebook and Twitter, groups on LinkedIn and videos on YouTube. They developed e-newsletters, completely redesigned their corporate website and launched a selection of consumer facing websites, as well as a trade-only web shop.
The shift to online marketing is a change in direction for the family run company, managing director, Jamie Adams explains: “Finding new and innovative way of marketing which show real return is a challenge, but we have found that through our approach we are delivering added value to our customers and their customers making it a win win situation for all.
“We’re not finished yet, we have lots of plans to continue to develop our online activity,” Jamie adds.
TO READ MORE…subscribe to Pool and Spa Scene click below: