Heatsavr, the original liquid pool cover, has recently undertaken a re-brand that includes a new look informational poster, flyer and promotional goods – all highlighting the product’s energy saving properties. The re-brand is helping retailers raise awareness of Heatsavr and its cost-cutting possibilities.
Having Heatsavr in stock means that Gus Barber, manager of Majestic Pools in Norwich, can supply customers who are keen to control the cost of running their pool. “A lot of our clients, particularly the smaller commercial pools, were looking for ways to reduce energy use and combat spiralling fuel costs,” says Gus. “One customer out in the sticks has to put up with regular power cuts and is pleased that his heat loss during these periods is now reduced with Heatsavr.
“Another was initially sceptical, remarking that he wasn’t normally one for buying something you can’t see, feel, smell or taste but after a couple of months he was a convert.”
As well as helping Gus to supply to customers who are looking to make energy savings, stocking Heatsavr means that Majestic Pools can cater for customers who can’t cover their pool with a traditional cover.
“We have also installed systems for pools which are awkward to cover as well as for customers for whom operating a roller system isn’t practical,” says Gus. He adds: “These types of pools are usually uncovered for most of the day so Heatsavr was a logical option.”
Majestic Pools have benefited from a number of repeat sales thanks to being a Heatsavr stockist. Says Gus: “As well as being able to sell the systems and the ongoing sales of the Heatsavr liquid, it has also proved to be a good product in terms of customer loyalty.”
In Mill Hill, North West London UK Pools Ltd has been in operation for more than 30 years. They stock Heatsavr and recommend it to their customers. Company director Nadia Ali has received positive feedback from customers. She explains: “Heatsavr is a great tool… customers are happy to use to keep their pool heat in a little longer by forming a film to minimize heat evaporation”.
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