SPATEX Virtual Lobby1 (002)SPATEX offers a virtual world of water leisure…

Unprecedented times call for thinking outside of the box except, for SPATEX, that should read inside the box. The industry’s annual exhibition is, for 2021, coming to you via your laptop, computer and tablet. When the virtual curtain is lifted on SPATEX Virtual from Tuesday February 2nd to 4th, the visitor will be greeted with an exciting, unique experience which bears some astonishing similarities to the live event. “SPATEX is firmly established as an integral part of the industry’s calendar and, in the current climate, rather than postponing for another year, we took the bold move to launch a virtual event,” explains SPATEX Virtual Organiser, Michele Bridle. “We are naturally sorry that we are unable to hold the live event, that we all know and love, but what we have created in its place, is a special and unique platform that brings water leisure to you.TABLET VIEW


Michele adds: “SPATEX has, in its 25-year history, acted as a magnet for uniting the industry each year, so it was imperative to find a virtual platform to replicate, as far as possible, the ‘live’ experience and in vFairs, the leading international virtual expo provider, we found the very best. “We are delighted with the support and enthusiasm we have received for the concept. The virtual show has opened up new avenues of interest from some companies that haven’t previously exhibited including those that were unable to travel. Not only exhibitors – it also has the potential to attract a global audience. “It gives exhibiting companies a host of new benefits, such as in- depth analytics that offer in-built tracking and attendee profiles to provide a more detailed look into what their target audience is looking for. Exhibitors to the SPATEX live event traditionally receive an independently audited attendance report but with SPATEX Virtual, they will collect hard numbers on which attendees interacted with a particular product allowing them to tailor future offerings. When the live show is over, the benefits continue because the site is still accessible to visitors for 30 days to do business.spatex 1


“So, in summary, all the traditional ingredients are in place for SPATEX Virtual with, in some cases, some added, perhaps unforeseen, benefits. It’s the culmination of a lot of hard team work and we give thanks to all the exhibitors who, like us, felt the show must, and will, go on! With their help, SPATEX Virtual is a truly global event and represents a UK industry first. The final piece in the jigsaw is, of course, our visitors to whom we extend a very warm hello. Everyone is welcome and it is, of course, free.

“Going virtual has inspired our team to look at all the new possibilities that a physical show couldn’t offer.We are excited to explore new avenues, using the technology, to open up sales potential with many international customers as well as UK that might not have attended Coventry. Let’s turn the negative into a positive. A big thank you to SPATEX. We are with you all the way!”Richard Hart, MD of AquaWarehouse Group

SPATEX is traditionally the industry’s New Year grand event and Certikin is looking forward, with much anticipation, to SPATEX Virtual. The online show is a beacon on the horizon and we look forward to welcoming visitors to our virtual stand, brimming with all the exciting new products and innovations that you would expect from the UK’s number one manufacturer and supplier.”Chris Green, Certikin International Marketing Managerspatex 4

SPATEX elements include virtual booths water leisure manufacturers, suppliers and installers. You can download exhibitors’ product manuals, demos, brochures, videos in a handy show bag and email to yourself or others. You can also take advantage of discounted special deals, only available at SPATEX Virtual. Thanks to the high proportion of industry experts assembled, there is the opportunity to seek impartial advice. The Ask an Expert chatroom will be staffed throughout the three live days. The usual ISPE workshops, are given equal prominence in the virtual show. ISPE have co-ordinated 20 live, semi- live and pre-recorded seminars over the three days. Ambassadors of PWTAG and the STA will be heading up a number of these talks .

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