Leisure Show Buzzes With Fitness Fanatics

LIW returned to the NEC in September.
LIW returned to the NEC in September.

Once again buzzing with fitness fanatics and gym buffs, Leisure Industry Week (LIW) returned to Birmingham in September, and offered visitors the opportunity to view the latest industry trends and product developments all under one roof.

Swimming Pool Scene and Hot Tub & Swim Spa Scene was an official media partner of the two-day show, which spanned across all areas of leisure, including fitness, health, play, facilities management, pools and spas.

This year, the focus of the Spa and Water Leisure element was on increasing swimming participation and improving operational efficiency to boost revenue and drive down costs.

Although much smaller than in previous years, the water leisure sector was well-represented by some of the UK’s leading pool companies, with the likes of Pollet Pool Group, JAK Water Systems, Aquamat, Topline and Aachen Wellness all in attendance.

In partnership with the Swimming Teachers Association (STA), the Spa and Wet Leisure Education Stream delivered seminars on effective programming for swimming classes, water treatment, health and safety and swimming pool filtration. The seminars were targeted at leisure operators, pool professionals, swim teachers, leisure trusts and councils.

Mike Causer, Technical Director at Dryden Aqua gave an insightful presentation on reducing costs through glass purification of pool water and Martin Symcox, Director of IQL UK tackled the subject of maintaining safety standards in pools. Biofilms and their negative financial impact for leisure operators was discussed by Robbie Philips, Pool Plant Consultant at the STA, and Rachel Brooks, Business Development at Swimtime revealed the secret to successful swimming programming.