GOLDEN COAST and the Pollet Pool Group are combining their UK strengths
GOLDEN COAST and the Pollet Pool Group are combining their UK strengths

After 45 years as an independent distributor to the wet leisure industry in the UK, Golden Coast is to become part of the Pollet Pool Group. Golden Coast’s strength in the industry combined with its commitment to innovation, knowledge and customer service make an ideal fit for PPG. There is also a remarkable similarity in the way that the two companies are owned and structured. Both Golden Coast and the Pollet Group are family run businesses now on their second generation.

Both businesses support the impact that new technology can have on the wet leisure industry and share some common suppliers; typically those with innovative products such as EVA, Speck and PoolCop. Jamie Adams, Managing Director of Golden Coast: “Our customer service is tailored to each individual customer. Our sales and service teams always put the needs of the customer first. From technical product knowledge to marketing know-how, we gladly train our dealers and share knowledge that can contribute to the success of their business.”

Golden Coast was chosen by PPG due to their good standing in the industry, access to key product brands and an industry leading team of staff who possess the knowledge and technical know-how to run a great business and support their customers. Golden Coast will be part of the Pollet Pool Group but will maintain their own identity and continue to trade as Golden Coast and work together as #TeamGC.

Jeroen Van Wauwe, CEO Pollet Pool Group: “After our first steps in the UK Pool market through Kennet Water (part of Pollet Water Group), PPG UK/Ireland was founded in 2015. We soon discovered that the UK market is different from other European countries. A different type of pools are the high runners compared to our European market, the focus is on slightly different products, the legislation differs, etc.

But the experience of the past years taught us above all that the UK is a market with enormous potential. The dynamic team of PPG UK/Ireland did a great job in a very short time. The aim is to combine the company’s strengths to become one joint company with two locations in the UK from the beginning of next year: one in Newbury and one in Barnstaple.