Deep End Pools has acquired Horsham-based Home Counties Pools, one of Sussex, Kent and Surrey’s most established installers of domestic swimming pools, hot tubs, spas and endless fitness pools. Deep End Pools, backed by London- investment firm RDCP, after it acquired the business in December last year, is one of the UK’s most prestigious swimming pool developers and service companies.
Deep End Pools is targeting significant growth following the strategic bolt-on acquisition of Home Counties Swimming Pools. Funding to assist this latest transaction has been structured by SME Capital, represented by Stuart Watson. Based in Buckinghamshire and established in 1999, Deep End Pools is run under the directorship of founder Robert Coombs, and Paul Woodhead.
It is one of the leaders in the design/construction/servicing of swimming pools for private customers in the region. The acquisition of Home Counties Pools complements the business and will extend the footprint of both across the South East. Home Counties Pools covers clients across Hampshire, West Sussex, East Sussex and Surrey which matches up perfectly with Deep End Pools, which has clients across Buckinghamshire, Oxfordshire, Berkshire and Surrey.
Established in 1983, Home Counties Pools is a profitable business with a strong management team. The current owners Craig and Gill Trusson have agreed to sell the business to RDCP and Deep End Pools. The deal will provide a phased exit for Craig and Gill, enabling Home Counties Pools to reach the next stage of its development.
They will work with RDCP board members and shareholders Sameer Rizvi, Iryna Dubylovska and RDCP Investment Director Paul Clunn. Robert Coombs and Paul Woodhead, Joint Managing Directors at Deep End Pools said: “The acquisition of Deep End Pool and Home Counties Pools is a great move for both businesses.
This collaboration will provide enhanced services to customers across the South-East. “We’re looking forward to working with Craig and Gill and the rest of the team at Home Counties Pools. It is very much business as usual for all staff, suppliers and customers and we will work together to deliver and build on the quality range of products and services available to new and existing customers of Home Counties Pools and Deep End Pools.”
Craig and Gill Trusson, Home Counties Swimming Pools added: “This year Home Counties Pools celebrates its 40th year of providing swimming pool installation and associated home leisure and wellness products to homes throughout Surrey, Sussex, Kent and other areas throughout the South.
“As part of our retirement planning, it was important to us that any sale of the business must be to a buyer who would provide the best opportunities for our outstanding staff going forward and to continue to uphold our reputation for excellent customer service and quality driven work.”