Strictly Spas For Louis Smith In Landmark Deal

Posh Spas will be distributing the entire range of Cal Spas products as well as the Louis Smith range.

Peterborough-based Posh Spas Leisure has been appointed as Cal Spas distributor for the UK and Northern Ireland. They will help promote their new role with the help of an endorsement deal with Olympic gymnast and star of Strictly Come Dancing, Louis Smith MBE.

The Posh team will be working with Cal Spas and Louis to introduce a special signature series of hot tubs that reflect Louis’s character and represent a premium line of spas and swim spas with an emphasis on wellness and a healthy lifestyle.

Louis flew out personally to the Cal Spas factory in Pomona, California to work with Posh on selecting the ideal models and features for his Signature series. As well as the Louis Smith range, Posh will be distributing the entire range of Cal Spas products and will be looking to appoint progressive dealers in key territories.

Confirming the deal, Andy Hutchinson, owner of Posh Spas Leisure, commented: “We have been in the hot tub industry for a decade and understand the UK marketplace.

“I have a background in distribution and logistics so feel we are very well qualified to represent Cal Spas in the UK.

“We want to go back to the basics of look after dealers and building relationships. I’m proud that Posh is a family business and I want to welcome committed professional people to the Posh Spas family.”

The Posh team are now looking for a select group of retailers to work with them and the Cal Spas brand. Says Andy: “We certainly aren’t chasing the idea of signing up countless outlets. Our concept is very much about having a small number of truly passionate people in key areas and giving each a very credible territory to work with.

“In our past we have been subject to territory issues with manufacturers and we don’t intend to make the same mistakes,” he added.

“We are so excited to be working with Louis who has been a family friend for many years. We feel that the signature series will be a fantastic marketing tool to help drive the all important footfall to dealers’ showrooms.

“Louis is an inspirational character who I believe people will engage with and see as a credible ambassador for the benefits of hot tub ownership.”

Posh Spas Leisure is now inviting retail professionals, with an interest in representing Cal Spas and the Louis Smith Signature series, to contact them via email in the first instance.

Posh Spas Leisure