Leisure Industry Week strengthened its reputation as the leading meeting place for owners and operators of commercially based pool and wellness businesses with an upbeat show at Birmingham’s NEC last month.
One of seven zones under one common leisure banner, a vibrant Pool & Spa section generated a ripple of optimism with a positive buzz reporting healthy commercial sector order books well into 2012.
LIW continues to provides an ideal forum, bringing together suppliers and service providers with single and multiple site pool operators from a cross section of markets – both private and local authority.
Exhibitions like LIW are an opportunity to consider fresh ideas and stimulate new revenue streams for business. It provides the best education via insightful speaker sessions and keynotes talks.
The show provides a unique interactive environment where trade from the entire leisure industry attend to source the latest products and innovation, network with industry professionals and keep up-to-date with industry trends and developments in a freeof-
charge LIW education village.
A combination of show floor activities, live demonstrations, over 150 hours of educational seminars and networking events provide an unrivalled platform for the visitors and exhibitors to share best practice, make new contacts, test new products, identify new
services and gather competitive quotes for their business. more memorable Research by the event organisers reports that 37% of visitors to a trade event believed ‘experiencing a business first hand makes it more memorable’, with one in five believing this implicitly post event.
In addition, nearly 90% of visitors to live events say they are more open to what the brands they see have to offer with people, twice as likely to recommend to a colleague after experiencing a brand at an event.
A considerable marketing investment for most, this year’s LIW Pool & Spa exhibitors were rewarded with a quality audience from architects to representatives of fitness chains with a healthy smattering of holiday parks, hotels and a few residential pool owners thrown in.
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