The acquisition allows Watkins to expand its line of personal wellbeing products into the aquatic fitness category, opening new channels of distribution and access to a new customer base. Watkins Manufacturing will maintain the Endless Pools brand and Endless Pools’ headquarters will remain in Aston, Pennsylvania.
Watkins Manufacturing is headquartered in Vista, California. Its brands include Hot Spring® Spas, Caldera® Spas, Freeflow® Spas and Fantasy® Spas.
“Endless Pools is a perfect fit within our long term strategic plan,” commented Steve Hammock, president of Watkins Manufacturing. “The Endless Pools management team has done an outstanding job of innovating, developing differentiated solutions, and building and managing a leading consumer brand.”
Endless Pools is a pioneer in the development and marketing of aquatic fitness products including counter current swim machines and underwater treadmills. The Endless Pools customer base is extensive, including commercial enterprises, numerous colleges and universities, and consumers.
“The addition of Endless Pools to the Watkins family adds a premium, complementary brand to an already superior product mix,” stated James Murdock, founder and president of Endless Pools. “The two organizations are certain to benefit from a shared vision of the important health and fitness benefits we want to promote and the consumer experience we want to provide.”