Red Carpet Treatment

Some of the biggest names in water leisure walked the red carpet at the recent annual UK Pool & Spa Awards. The equivalent of the pool industry Oscars, more than 100 companies entered the recent UK Pool & Spa Awards setting a new competition record of nearly 250 entries. Big winners included Portrait

ABOVE: Now in its eighth year, the UK Pool & Spa Awards gives water leisure companies a valuable marketing boost.
ABOVE: Now in its eighth year, the UK Pool & Spa Awards gives water leisure companies a valuable marketing boost.

Pools & Enclosures, Aqua Platinum Projects, Falcon Pools, H20 Cannings and Buckingham Pools, to name just a few. All entries into the contest underwent a three-tier judging process with on-line voting from the public smashing through the 1,500 votes mark. Points were also awarded by specialist judges and the combined results were then presented to a panel for final adjudication. MARKETING BOOST “We understand the enormous marketing boost to winning companies in the UK Pool & Spa Awards,” said Christina Connor on behalf of Waterland Media, the competition organisers. “That is why the aim of the contest is to acknowledge the outstanding work of as many companies as possible. “This not only gives them an opportunity to promote their own business but also, collectively, the water leisure industry as a whole.” Now in its eighth year, some categories were so well supported that the organisers split them into smaller groups – again creating even more winners. The awards presentation evening returned, by popular demand, to The Vox conference centre within Resorts World at Birmingham’s NEC on Monday December 4th. The evening began with a business networking drinks reception, sponsored by water treatment specialists, Lonza UK. Businesswoman and broadcaster Michelle Dewberry toured the pre-dinner networking area, chatting to the many sponsors and guests, as the VIP guest at this year’s event. Michelle, the winner of the second series of The Apprentice, was then photographed with the winning companies.

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