Champion Lives Up To Its Winning Name

Brenntag’s Ben Porter right, pictured with Steve Burke of CAP Pools & Spas, Jersey, Champion chemical retailers for over 35 years.
Brenntag’s Ben Porter right, pictured with Steve Burke of CAP Pools & Spas, Jersey, Champion chemical retailers for over 35 years.

Successful businesses are often quoted as saying they are only as good as their suppliers and their products. Jersey-based CAP Pools & Spas says its Champion range from Brenntag is no exception to that rule.

With 15% of turnover tied up in water treatment sales the CAP team cannot afford to slip up with their choice of chemical supplier.

Which is why CAP has been putting its faith in the Champion range for more than three decades.
“We believe strongly in brand loyalty and this is what we get from Champion along with good strong working relationships, oh – and the products are not bad either,” quips CAP sales manager, Steve Burke who is in charge of the company’s Georgetown showroom.

“We are price-sensitive and do have to compete with the Internet on price point but we believe we have a huge advantage over the web with having a showroom,” Steve continues.


“Customers can come in to the showroom for our friendly advice on all aspect of pool care from our well-trained staff,” says Steve.

“This crucially supported by Brenntag who are always there to offer support,” he continues.
“We run monthly offers for our account clients along with promotions on our Facebook page and website. Working closely with our suppliers, we look for offers and promotions we can pass on to our customers,” explains Steve.

“We also offer a free water testing service from our showroom that shows the various chemical levels and we have a bacteria testing service for commercial clients such as hotel and public pool operators.” Founded in 1974, CAP Pool & Spas is owned and run by a local family. Specialising in constructing in-ground swimming pools on Jersey, the firm employs 25 people and runs its own pool maintenance department.

“Generally our clients range from high-worth with indoor and outdoor pools, fitness centres, hotels, public pools – to back garden above ground pools and spa installations,” says Steve.
“At peak times of the year, we are cleaning hundereds of pools a month and we offer a full equipment service for pools and hot tubs,” says Steve.


CAP originally started dealing with the Champion family over 35 years ago and have built up an excellent working relationship over the decades with a product range that has stood the test of time.
Today the Champion brand represents a high quality, comprehensive product range with customer-friendly imagery and easy-to-follow product-dosing advice.

The company’s aim is to ensure that customers find the unnecessarily complex and confusing area of pool and spa water management as simple as possible. With this in mind, the Champion pool and spa range is colour-coded for easy recognition.

To receive a free copy of the Pool & Spa Water guidebook or Brenntag’s Champion Care Guide, download a copy from the retail section of the company’s website at
If you would like to understand the benefits of stocking the Champion brand in your shop of showroom, please contact Ben Porter on the number below.

Tel. 0113 387 9200