As part of a strategic marketing move to put more customers in front of their product in 2020 and beyond, UK pool trade customers joined the Pollet Pool Group team recently on a VIP trip to Ghent in Belgium.
The impressive two-day luxury trip saw the British delegation join PPG’s Belgian and other international customers at a spectacular launch for the 2020 PPG product range in a vast converted warehouse. The Eskimo Factory was transformed with stages, props and lighting as delegates toured presentation points to hear the latest on products like lighting, pipework, pumps, filters and heat pumps. “As a PPG team, we have pinned our colours to education, education and more education,” explains PPG General Manager Peter Turnbull. “We believe our trade customers can promote and sell PPG products better, the more they understand the benefits of those products,” Peter continues.
“The recent Belgium visit was an opportunity to spotlight more of our leading ranges which we believe will bring high value not just to our trade customers, but in turn, to their customers too.”
Peter was joined by PPG team members, Jimmy Lamb, Claire Hansberry and Graham Mander, who were outstanding hosts including serving drinks and refreshments on the journey through the Eurotunnel. Accompanied by Swimming Pool Scene editor, Christina Connor, the delegates responded warmly to the event. “Product wise; the heat pumps were of particular interest to me along with the filters and the pumps,” said Adam Ball of Derham Ball Services, who travelled with his brother and workmate Chris. “I estimate 50% of our turnover involves high-end pools,” Chris reveals. “We have probably been involved in 30 to 40 in the past ten years. We don’t build them, we look after the swimming pool services,” he said. Summing up the response to the PPG offering Chris added: “You can buy a Ford or a BMW, they will both get you from A to B but the experience on that journey will be anything but the same.” The daytime event continued into the evening as the venue transformed into a nightclub style atmosphere with catering and outstanding live entertainment. “Clearly with a nod to Brexit, the British delegation stood out by instinctively separating themselves within the huge seating area, away from the rest of the European countries,” Christina reports with a smile. “But they waved the flag for the UK, being the first up and the last…to leave the dance floor!”
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