By anyone’s standards the rise of Tony Keogh, residential pool builder, has been meteoric. In his late thirties, Tony is one of the younger generation of the UK’s residential pool builders. The multi-award winner is currently in the spotlight having completed a series of celebrity pool builds. Projects for Rylan Clark-Neal and Joey Essex culminated in a new build for celebrated former ‘Strictly’ dancers, Ola and James Jordan. The build was featured in Hello magazine with a full picture credit to Bespoke Swimming Pools.
Cutting his teeth on pool building in a family business, Tony was keen to set his own business goals and formed Bespoke Swimming Pools in 2009. Initially focusing on refurbishment and block and liner construction, Tony feels his success has come with remaining a comparatively small company that offers clients hands-on service before, during and vitally, post build. “Pool building is all I know,” enthuses Tony. “I am passionate about swimming pools. “It’s a family business and it’s my time and in my hands now to make the company grow and prosper.”
Based in Kent, Bespoke Swimming Pools are one of only a few swimming pool companies that can build a home swimming pool from start to finish without any sub contractor’s getting involved in the process. Tony explains: “My team are actually my friends, not just employees. They make the difference, go the extra mile and give their all, to every project and I’m proud of them.” Key suppliers on the journey have included Bosta, Certikin, Golden Coast, Ocea UK and SCP. Bespoke Swimming Pools have consistently featured in the UK Pool and Spa Awards winners’ enclosure since 2016, securing the title of Residential Refurbishment Project Of The Year in 2019. “Our challenge now is that we are booked until the summer of 2021 and need to learn how to break through that glass ceiling without compromising our values,” Tony reflects. “We are fussy about the small details and I believe in looking after the small details – it’s what makes us stand out from the rest. “This means that nothing is lost in translation and clients will have the pool of their dreams. “I guess the litmus test is that many of my clients have also become good friends.”