Figures from Golden Coast and its sauna partner Tylö make interesting reading for any company thinking of joining them in the sauna market. The typical gross profit on a sauna sale is 40% and customers usually pay between £2,500 and £25,000 for an installation. Golden Coast’s research also highlights the fact that increasing numbers of sauna installations have been accompanied by growth in add-on business through consumables, servicing, repairs and retrofit products.
“While we are particularly noticing fast growth at the top end of the sauna market, there is also increasing awareness that fitting a relatively small sauna is not expensive and is within reach of many more households,” comments Golden Coast’s managing director, Jamie Adams. “Adding a sauna to a bathroom or wet room area, or setting it up in the garden, is no longer unusual,” he adds. “There’s no reason why we shouldn’t follow the example of a country like Finland, where saunas are as numerous as cars; more than two million of them, serving a population of just 5.4 million.” A very convincing case for taking advantage of the business opportunity presented by saunas is given in Golden Coast’s e-book, downloadable free of charge from goldenc.co, which sets out the advantages along with the practical steps needed to succeed.
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