Heightened awareness of the benefits of exercising in water has led to a growing demand for aquatic fitness. Pic: Endless Pools.

Crest Of A Wave

With an estimated 2.5 million Brits working out in water every week, swimming and aquatic fitness is creating bigger waves than ever in the leisure market. Innovative technological developments, combined with the heightened awareness of the huge benefits of exercising in water, has led to a growing demand for aquatic fitness and its associated products. […]

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fast lane

In The Fast Lane

With an estimated 2.7 million Brits working out in water every week swimming and aquatic fitness is creating bigger waves than ever in the leisure market. Heightened awareness of swim spas and exercise pools is creating steady ripples of interest in the UK market offering a valuable additional revenue stream for switched on businesses. With […]

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