DEVON1

DEVONSHIRE DELIGHTS

Continuing out tour of the UK’s thriving hot tub market, Ashleigh Bissett visits the picturesque county of Devon… Spa retailers in Devon are anticipating a record-breaking sales season, with many already reporting a rise in sales figures compared to this time last year. Hydropool Devon are on track to double their turnover this year, while […]

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Front Of House

More than ever, traditional pool and spa businesses are questioning the wisdom of maintaining a shop or showroom location. With increased competition from on-line retail sales, for some, the burden of rent, rates, display stock and staffing costs is becoming more and more difficult to justify. But other retailers are turning a negative into a positive by honing in on the Internet as a crucial marketing tool that can drive visitors to their shop sites and vitally, once there, maximising the potential of that visit.

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