SUPERIOR GATHERS SPA PARTNERS

Superior Wellness welcomed its partner network to the Annual Partner Conference and Awards at its Chesterfield HQ recently. Prior to the Conference, a number of partners also attended a training day which consisted of three different sessions. Sales and Marketing training was delivered by Sarah Elphick, Head of Marketing and Graham Message, Business Development Manager. […]

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AWG EMBRACES EUROPEAN STYLE

Aqua Warehouse Group the Essex based hot tub and outdoor living distributor launched two new product ranges at the recent SPATEX show. USSPA based in the Czech Republic have appointed AWG as their exclusive UK distributor. USSPA have been producing hot tubs and swim spas since 1995. Members of the AWG team were joined by […]

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DESTINATION HOT TUBS

Holiday locations have a wealth of robust spas to choose from… The holiday market continues to recognise hot tubs as essential for attracting bookings. Key words and phrases such as ‘staycation UK with hot tub’, ‘hot tub staycations UK’, and ‘UK staycations with hot tubs’ all appear on a list of the most common staycation […]

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DREAM MACHINES

Top tips to help boost your pool cleaner sales… Maintaining a clean pool can be a time-consuming and labour-intensive task. Thankfully, with the help of an automatic pool cleaner, it can be easier to keep a pool in pristine condition. With that in mind, they say the best way to sell a swimming pool cleaner […]

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SUMS ADD UP HEAT PUMP SALES

New from the Aqua Warehouse Group, and with an RRP of £1,795, by installing an Energi Heat Pump you can reduce your customers’ hot tub running costs by up to 70%. Although the heat pump has an upfront capital cost, the savings can be huge. By spreading the cost on finance, the monthly savings more […]

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SHINING LIGHTS

Colour changing LED lights offer a wealth of design options… Whether specifying for new builds or refurbishment projects, LEDs have transformed lighting for swimming pools and spas, and all water leisure environments, adding a wealth of options to waterscape design and ambience. Thanks to their long-life expectancy and energy efficiency they are also very environmentally […]

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THE PSYCHOLOGY OF SECURING A SALE

In the first of a new business development series, Steve Hasenmueller offers an unmissable insight into boosting your sales performance Sales at its worse and lowest level is manipulation, at its best and highest level, Influence. In 1984 a psychologist named Robert Cialdini wrote what at that time was a breakthrough and seminal work: “Influence […]

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ASSOCIATIONS CONFIRM THEIR LATEST WINNERS

Open exclusively to trade association members, the SPATA (Swimming Pool and Allied Trade Association) and BISHTA (British and Irish Spa and Hot Tub Association) award ceremony took place in January with the traditional Gala Evening, at the Coventry Building Society Arena in the West Midlands during the SPATEX trade show. A brand new BISHTA award […]

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FORECAST SET FAIR SAY SPATEX

If the SPATEX show’s success is an industry barometer, then the forecast is set fair for a vibrant, busy pool season ahead. The event attracted 1400 visitors from 23 countries to the Coventry Building Society Arena to see first-hand, one hundred stands, showcasing the latest innovations from the world’s leading suppliers and manufacturers. During their […]

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