Mineral Supplies International (MSI) introduces a flat pack version of the product. The well-established Jolly Gel carton design does not change. The new flat pack is cheaper to post individual packs to customers. The attractive dark blue flat pack also has great shelf appeal for walk-in customers to pool retail shops. Jolly Gel is renowned […]
Having notched up a quarter of a century of successful sales, Jolly Gel, believed to be the world’s widest-selling flocculant, has unveiled a new look to help it boost sales even further for the next 25 years. A new flat pack design enables the pool shop or web site supplier to post Jolly Gel simply […]
Customer demand for more environmentally-friendly, cost-efficient, pool maintenance products has led to Jetform Swimming Pools converting half of its 250 residential and commercial maintenance customers to Zeoclere30 filtration media within weeks of stocking it. Based in Essex and working all over the London and the home counties, Jetform is an award winning high-end pool construction […]
UK-based Mineral Supplies International (MSi)has confirmed the appointment of Victoria Plompen-Philip as director of European sales with responsibility for Belgium, Holland and Germany. Involved in the European pool industry for 12 years, Victoria has witnessed the growth of MSi brands such as Zeoclere30, Jolly Gel, Clear ‘n Clean in addition to a range of own-label products. “The beauty of products such as Jolly Gel and Zeoclere is that they offer high performing, no problem products so once the customer has bought, they are highly likely to come back for more,”
Some 40 years since he officially opened the company showroom in
the heart of island, Certikin founder, Bob Kent, now of MSi, returned
to Malta to meet up with his old friends, Charles and Mary Micallef,
founders of the Charles Micallef Swimming Pool Company.
With 60% of MSI’s business now undertaken overseas, Bob Kent is
passionate about the potential for more UK-based businesses to
follow his lead – practicing what he preaches.