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Drive To Increase Shop Footfall

Offering a concerted strategy to attract more shoppers into specialist pool and spa stores, Bayrol, operating in the UK exclusively through PPG, has unveiled a combination of initiatives to energise its UK retailers. Speaking at the recent PPG seminar, Bayrol’s Juergen Konig revealed some key tactics in the battle to attract more traffic away from […]

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Recipe Is Success For Annual Pollet Showcase

With a balanced mix of work, rest and play, Pollet Pool Group welcomed customers to the outstanding Whittlebury Hall Hotel & Spa, near Silverstone in Northamptonshire for its annual seminar and exhibition featuring key suppliers. This year entitled, La Nouvelle Voie, delegates were given the inside track on a number of products to help them […]

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