It seems a short time since Olympic fever swept the nation as London hosted the 2012 Olympic Games. But the clock was already ticking on the next Olympiad. At the capital’s spectacular closing ceremony, Boris Johnson, Mayor of London, formally handed the Olympic flag to Eduardo Paes, Mayor of Rio de Janeiro. This summer, the […]
During the 2012 London Olympics, British Swimming reported a 90 per cent increase in its website traffic, but as to whether that interest translates into an increase in children learning to swim remains to be seen.