RETAILERS HIT THE ROAD

Hungry for hard-fought sales, hot tub retailers were keen to get on the road this summer to maximise the sales potential of specialist and county shows around the country. Hot Tubs Rock took a roadshow team from their showrooms in Worcestershire and Gloucestershire on tour. They were on target to exhibit at seven shows over […]

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SEEING IS BELIEVING

  Showrooms continue to offer the vital touch and feel ingredient, as Becki Knowles reports… Seeing is believing, they say, so providing the ideal pool, spa or wellness showroom delivers a vital ‘touch and feel’ sales factor. London Essex Outdoor Living are the current holders of the UK Pool & Spa Awards’ Pool & Spa […]

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AWG LAUNCH NEW SHOWROOM SPACE

Investment in swim spas for UK suppliers… Leading outdoor living suppliers, The Aqua Warehouse Group has taken the wraps off a new showroom at its Essex headquarters. Underlining AWG’s commitment to showcasing top-of-the-line products to their customers, the new dedicated display space, is exclusively to promote the USSPA brand; the innovative spa manufacturer from the […]

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THE IDEAL BLUEPRINT

Vital tips for successful showroom planning… The ideal blueprint for a successful showroom will focus attention on your main profit-making selling points, displayed in a way that moves the customer around the store. Take time to add-in obvious and clearly separated product areas such as chemicals and water treatment. A designated section on heating and […]

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TIDE TURNS FOR HOT TUB SALES

The tide has turned for the UK’s hot tub retailers who have seen sales stall amid growing consumer concerns for the country’s economic fortunes, the escalating cost of living and alarming energy costs that have trebled. After two years of fending off enquiries as the must-have product for home-owners, pro-active retailers are now back on […]

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BEST SELLING IMPRESSIONS

Why showrooms are still essential to boost hot tub sales, as Jane Herbert reports… Recent lockdowns may have fast-tracked use of the latest video technology, but successful retailers agree that there is no substitute for the hands-on buying experience, making showrooms critical to securing sales. “Buying a spa is very much like purchasing a new […]

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FIRE UP SIZZLER SALES

Aqua Warehouse Group (AWG) has expanded its portfolio of products to include Remanso Luxury Aluminium Pergolas and now Sizzler Outdoor Kitchens. Martin Rigby, business development Manager of AWG explains. “Outdoor kitchens stood out as product that had huge potential growth. We’ve seen lots of hot tub dealers already expand into this growing sector of the […]

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COOKING UP A STORM – RETAIL SALES

Outdoor kitchens add valuable sales potential as Christina Connor reports… In the same way that a stool needs three even legs to remain perfectly level; companies ideally need a triple revenue stream to sustain a balanced business. Or so says business guru, Jim McClure, who has sustained a global role as a major hot tub […]

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INCLUDING THE KITCHEN SINK

Reluctant to gloat, at a time when so many other sectors, and the country as a whole, face unprecedented challenges, the UK’s residential swimming pool sector is nevertheless quietly celebrating a record year. Covid-19 has not just created a wave of ‘holiday at home’ investment but triggered a tsunami of domestic interest in health and […]

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