SHOW STOPPERS

Miles Hammond on the role showrooms play in boosting home wellness sales… The sales journey for pool and spa retailers, over the past five years, plots something like a white-knuckle roller coaster ride of highs and lows with a smattering of stomach-churning steep twists and turns. Despite the boom in on-line media channels, like You […]

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SEEING IS BELIEVING

  Showrooms continue to offer the vital touch and feel ingredient, as Becki Knowles reports… Seeing is believing, they say, so providing the ideal pool, spa or wellness showroom delivers a vital ‘touch and feel’ sales factor. London Essex Outdoor Living are the current holders of the UK Pool & Spa Awards’ Pool & Spa […]

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FEELING HOT! HOT! HOT!

Sauna sales are hot news in both pool and spa sectors… Attitudes to health and wellness have changed dramatically since the pandemic. Guests of boutique hotels, luxury spas and members’ clubs now have much higher expectations for wellness facilities; no longer satisfied with simply a spa or even a swimming pool. Offering rest and relaxation […]

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