THE PSYCHOLOGY OF SECURING A SALE

In the first of a new business development series, Steve Hasenmueller offers an unmissable insight into boosting your sales performance Sales at its worse and lowest level is manipulation, at its best and highest level, Influence. In 1984 a psychologist named Robert Cialdini wrote what at that time was a breakthrough and seminal work: “Influence […]

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LEADING BY EXAMPLE

Wellness opens a huge window of sales opportunities… From yoga to the Danish sense of wellbeing in hygge, wellness is a buzz word that opens a huge window of opportunity to the water leisure industry. From swimming pools and spas to sauna and steam, wellness brings enormous scope for some scintillating design styles and some […]

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