SUPERIOR WELLNESS was given the lion’s share of coverage in this summer’s Channel Five two-part broadcast.

TV BOOST FOR HOT TUB SECTOR

Superior Wellness took centre stage in this summer’s two-part Channel 5 focus on Hot Tub Brits: More Bubbles Please! The Superior team offered a behind the scenes look at their new head office in Chesterfield, the retail division Miami Spas, the hot tub delivery and installation process, including footage of a delivery to one of […]

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SS_1

INDUSTRY SKILLS SHORTAGE

Leading calls for more industry investment in specialist training, particularly apprenticeships, Superior Wellness is proud to call itself Europe’s largest hot tub distributor, and they are still growing. This means they need more recruits who share their ambition to be the world market leader in hot tubs and swim spas and offering a global choice […]

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Selling Strategies_4

EMBRACE CHANGE TO BOOST SALES

Rob Carlin encourages a fresh approach to 2021 business strategies… Innovation is critical to survive in the competitive spa market. To compete, we must develop new ways to serve our customers, that keep us ahead of the game. We have to choose to embrace change, rather than resist it. Resistance is futile. This is mainly […]

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DUE TO INCREASED OVERHEADS, retailers need to rethink their pricing structures. Pic. Library

ENTRY LEVEL NOT HOLDING WATER

After a year that can only be described as a rollercoaster ride, what can we expect from 2021, writes Rob Carlin, managing director of Superior Wellness. 2020 has seen a huge increase in new start-ups and also established companies, moving into the hot tub market, typically in the entry range of products which are sold […]

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ALL SPAS SHOULD CARRY a clearly identifiable serial number plate to trace its origins.

RIGHT OF REPLY ON USA VS CHINESE SPAS

Following Rob Carlin’s interesting piece, in the last issue of Hot Tub & Swim Spa Scene, I wanted to add my own take on things, writes Richard Hart of the Aqua Warehouse Group. The article centred round the rise of the Chinese spa manufacturers versus American producers. Now Rob was very polite and careful with […]

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THE SUPERIOR TEAM
enjoyed their visit to
Budapest including a
trip to a firing range.

SUPERIOR TEAM ARE HOT SHOTS

2019 was a year that broke many records for Superior Spas with an increase of over 53% on spa sales on the previous year, seeing them hit a magic target of 6,000 spas set by Managing Director, Rob Carlin. The reward was a pre-lockdown, team bonding trip to the Hungarian capital Budapest recently. The four […]

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CHINA SET TO DOMINATE HOT TUB MARKET

I am involved with the distribution of Chinese, US, Canadian, Mexican and European manufactured spas, writes Rob Carlin of Superior Spas. People may feel I am biased, as I have heavily invested in Chinese production, which equates to a large portion of my business. However, my views are my honest views and my personal opinion […]

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Training 2

BUILDING BLOCKS

Why specialist investment in training pays off… For the majority of hot tub and swim spa retailers, investment in specialist business training demands the commitment of both precious time and sometimes stretched staff resources. The payback results in more knowledgeable and confident business owners and staff. Undoubtedly, a company’s reputation will reap the rewards of […]

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superior spas

SUPERIOR DEALERS ALL FIRED UP!

You have to be an extra special spa retailer to join the Superior Spas family with dealers even invited to walk over hot coals at their recent annual seminar. The event was held in the outstanding setting of Ringwood Hall Hotel and Spa, in Chesterfield, where representatives from 29 dealerships gathered from all over the […]

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SUPERIOR SPAS’ Rob
Carlin is urging the hot tub industry to up its marketing investment.

INDUSTRY CALLS FOR CORONAVIRUS CALM

Leading hot tub distributor, Rob Carlin, the Managing Director of Superior Spas, has called on the industry to remain calm in response to the corona virus crisis. “We must not panic,” urges Rob. “We, as an industry, must remain calm, continue to promote the health benefits of hot tubs and continue to grow our industry,” […]

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