Rob Carlin encourages a fresh approach to 2021 business strategies… Innovation is critical to survive in the competitive spa market. To compete, we must develop new ways to serve our customers, that keep us ahead of the game. We have to choose to embrace change, rather than resist it. Resistance is futile. This is mainly […]
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After a year that can only be described as a rollercoaster ride, what can we expect from 2021, writes Rob Carlin, managing director of Superior Wellness. 2020 has seen a huge increase in new start-ups and also established companies, moving into the hot tub market, typically in the entry range of products which are sold […]
Following Rob Carlin’s interesting piece, in the last issue of Hot Tub & Swim Spa Scene, I wanted to add my own take on things, writes Richard Hart of the Aqua Warehouse Group. The article centred round the rise of the Chinese spa manufacturers versus American producers. Now Rob was very polite and careful with […]
2019 was a year that broke many records for Superior Spas with an increase of over 53% on spa sales on the previous year, seeing them hit a magic target of 6,000 spas set by Managing Director, Rob Carlin. The reward was a pre-lockdown, team bonding trip to the Hungarian capital Budapest recently. The four […]
I am involved with the distribution of Chinese, US, Canadian, Mexican and European manufactured spas, writes Rob Carlin of Superior Spas. People may feel I am biased, as I have heavily invested in Chinese production, which equates to a large portion of my business. However, my views are my honest views and my personal opinion […]
Why specialist investment in training pays off… For the majority of hot tub and swim spa retailers, investment in specialist business training demands the commitment of both precious time and sometimes stretched staff resources. The payback results in more knowledgeable and confident business owners and staff. Undoubtedly, a company’s reputation will reap the rewards of […]
You have to be an extra special spa retailer to join the Superior Spas family with dealers even invited to walk over hot coals at their recent annual seminar. The event was held in the outstanding setting of Ringwood Hall Hotel and Spa, in Chesterfield, where representatives from 29 dealerships gathered from all over the […]
Leading hot tub distributor, Rob Carlin, the Managing Director of Superior Spas, has called on the industry to remain calm in response to the corona virus crisis. “We must not panic,” urges Rob. “We, as an industry, must remain calm, continue to promote the health benefits of hot tubs and continue to grow our industry,” […]
With major expansion in full flow, Superior Spas has welcomed an industry hot tub veteran to their team to help spearhead the launch of a new American brand into the UK market. With over 20 years’ experience, Graham Message brings extensive knowledge of the hot tub industry to Superior Spas and has a proven track […]
