Opportunity Knocks For Jacuzzi Dealers

‘Opportunities’ provided the theme for the annual Jacuzzi Spa and Bath training seminar held at the Rookery Hall Spa and Conference centre in the heart of Cheshire, writes Christina Connor. UK-based dealers were given statistics on another record- breaking year of sales for the Jacuzzi hot tub brand.

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Front Of House

More than ever, traditional pool and spa businesses are questioning the wisdom of maintaining a shop or showroom location. With increased competition from on-line retail sales, for some, the burden of rent, rates, display stock and staffing costs is becoming more and more difficult to justify. But other retailers are turning a negative into a positive by honing in on the Internet as a crucial marketing tool that can drive visitors to their shop sites and vitally, once there, maximising the potential of that visit.

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