‘Opportunities’ provided the theme for the annual Jacuzzi Spa and Bath training seminar held at the Rookery Hall Spa and Conference centre in the heart of Cheshire, writes Christina Connor. UK-based dealers were given statistics on another record- breaking year of sales for the Jacuzzi hot tub brand.
More than ever, traditional pool and spa businesses are questioning the wisdom of maintaining a shop or showroom location. With increased competition from on-line retail sales, for some, the burden of rent, rates, display stock and staffing costs is becoming more and more difficult to justify. But other retailers are turning a negative into a positive by honing in on the Internet as a crucial marketing tool that can drive visitors to their shop sites and vitally, once there, maximising the potential of that visit.