Already predicted to be a challenging year for many companies due to the sustained economic depression, UK water leisure companies faced the additional challenge of arctic conditions as they welcomed in 2013. After what weather experts have confirmed as one of the wettest years on record in 2012, January was beset with prolonged snow and freezing conditions that played havoc throughout January. Nearly all UK water leisure businesses were impacted in some way
Uk Wet Leisure Sector
Delaying the need to invest in expensive shops and showrooms, the hot tub hire market has been providing a useful first stepping stone for would-be spa retailers for many years. Now, more established water leisure businesses, looking to diversify in order to bring in much sought-after cash flow, are dipping their toe into the hot tub hire market. “More spa dealers are looking at the potential of the hire market to increase not just their cash-flow but their prospect lists,” confirms Chris Alcock of Interhiva UK.
The combined pool and spa sectors played their part in a remarkable summer of sport in the UK, providing several of the army of 70,000 volunteer Games Makers who made such an impact at both London 2012 events.