2015

Boom But Beware Bust

The pool and spa sectors breathed a collective sigh of relief as a combination of warmer and drier weather, together with an improved economic outlook, boosted consumer confidence and corresponding pool and spa sales. Portable hot tubs were the biggest winners of 2014 with across the board reports of sales increases around 20% plus. So […]

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Bettin On A Future With Zeoclere-30

If there’s one thing that distinguishes Alan Bettin Swimming Pools is that it’s never been afraid to try new things. From the early days in the 1960s when founder Alan Bettin was inspired by a client to build his first swimming pool and to expand his landscaping business to embrace pool building, to being one […]

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Pride Of The Industry

The UK swimming pool and spa sector celebrated one of its best years in a decade at its annual UK Pool & Spa Awards with the industry reporting an eight per cent increase in business.

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When Going Green Is Good For Pools

Customer demand for more environmentally-friendly, cost-efficient, pool maintenance products has led to Jetform Swimming Pools converting half of its 250 residential and commercial maintenance customers to Zeoclere30 filtration media within weeks of stocking it. Based in Essex and working all over the London and the home counties, Jetform is an award winning high-end pool construction […]

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Msi Extends Its Global sales Team

UK-based Mineral Supplies International (MSi)has confirmed the appointment of Victoria Plompen-Philip as director of European sales with responsibility for Belgium, Holland and Germany. Involved in the European pool industry for 12 years, Victoria has witnessed the growth of MSi brands such as Zeoclere30, Jolly Gel, Clear ‘n Clean in addition to a range of own-label products. “The beauty of products such as Jolly Gel and Zeoclere is that they offer high performing, no problem products so once the customer has bought, they are highly likely to come back for more,”

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Zeoclere Adds Finland Flag To Global Map

Already a popular choice for its problem-solving capabilities in the commercial pool sector, Zeoclere 30, the alternative pool and spa filter media to standard sand, is gaining an ever-increasing following in residential pools and not just in the UK. Zeoclere’s parent distributor company, Mineral Supplies International, recently added Finland to its global distribution network and […]

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Making The Zeoclere Difference

When Aspire Sports and Cultural Trust installed a new spa at the GL1 Leisure Centre in Gloucester, technical manager Steve Tonks wanted the best possible conditions for users, so he opted for Zeoclere media for the filtration rather than traditional sand. Steve had previously used Zeoclere back in 1997 on a school pool filtration system […]

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Making The Zeoclere Difference

When Aspire Sports and Cultural Trust installed a new spa at the GL1 Leisure Centre in Gloucester, technical manager Steve Tonks wanted the best possible conditions for users, so he opted for Zeoclere media for the filtration rather than traditional sand.

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A Nation Of Shopkeepers

With 60% of MSI’s business now undertaken overseas, Bob Kent is
passionate about the potential for more UK-based businesses to
follow his lead – practicing what he preaches.

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