Elevate is a new leisure show, dedicated to tackling physical inactivity.

New Leisure Show

The UK’s first cross-sector trade event focused on tackling physical inactivity, arrives in London on May 4-5. Exhibitors from some of the UK’s leading water leisure companies will be demonstrating the latest technical developments in the sector, including RLSS, Speedo, Zoggs, STA, Swimtag, and Aquamat. Visitors to the show will also benefit from an extensive […]

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Although significantly smaller than previous years, there was still plenty to inspire and energise the leisure sector at LIW in September.

New Look Leisure Show Returns

Billed as the heartbeat of the leisure industry, Leisure Industry Week (LIW) 2015 returned to the NEC in Birmingham in September. Under new ownership, this year’s show was reduced from three days to two in a drive to maximise footfall. Although significantly smaller than previous years, there was still plenty to inspire and energise the […]

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State Of The Nation

Passionate petitions to save swimming pools from closure are barely out of the news. So it might be surprising to learn that official statistics from the Amateur Swimming Association (ASA) confirm there are 346 more public swimming pools in the UK than there were eight years ago. Although there are less diving pools and leisure […]

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Retail Therapy

Switched-on businesses look to maximise the spending value of every customer contact. Every visit to a pool and spa showroom or leisure pool venue presents an opportunity to attract added value sales.

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Youngsters Get Preview Olympic Aquatics Taster

Leading Australian swimwear brand Zoggs has teamed up with Total Swimming, set up by Olympian Steve Parry, to run a series of events across the country providing up to 400 free spaces (at each event) for kids aged 7 to 14 years old to experience four different Olympic aquatic sports from diving and synchro to […]

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