SHOW STOPPERS

Miles Hammond on the role showrooms play in boosting home wellness sales… The sales journey for pool and spa retailers, over the past five years, plots something like a white-knuckle roller coaster ride of highs and lows with a smattering of stomach-churning steep twists and turns. Despite the boom in on-line media channels, like You […]

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TIDE TURNS FOR HOT TUB SALES

The tide has turned for the UK’s hot tub retailers who have seen sales stall amid growing consumer concerns for the country’s economic fortunes, the escalating cost of living and alarming energy costs that have trebled. After two years of fending off enquiries as the must-have product for home-owners, pro-active retailers are now back on […]

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BEST SELLING IMPRESSIONS

Why showrooms are still essential to boost hot tub sales, as Jane Herbert reports… Recent lockdowns may have fast-tracked use of the latest video technology, but successful retailers agree that there is no substitute for the hands-on buying experience, making showrooms critical to securing sales. “Buying a spa is very much like purchasing a new […]

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Retail Therapy

Switched-on businesses look to maximise the spending value of every customer contact. Every visit to a pool and spa showroom or leisure pool venue presents an opportunity to attract added value sales.

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