Seatherny, pronounced “sea-ther-nee”, is a word intended to evoke a sense of calmness and peace likened to the sound of birdsong. Behind the scenes, the rise of Seatherny, the UK market’s newest hot tub, wellness and outdoor living wholesaler has been the polar-opposite of serene. Like a must-read thriller, with page-turning plot twists and turns, […]
Hot Tubs & Spas
Hot tub and spa industry news.
The water leisure industry was shocked and distressed to learn of a devastating accident involving charismatic Hydropool Devon owner David Hayes. His friends in the Hydropool family and the wider UK water leisure sector have rallied to show their support for David and his wife Elly, who herself is currently undergoing treatment for breast cancer. […]
Having a strong partnership with your supplier is the key to success. For many businesses in the UK hot tub industry, that partner is the Aqua Warehouse Group (AWG). With an astonishing 95% of UK-based companies buying products from this Essex based company. Richard Hart, Managing Director of AWG, explains: “Since 2003 we have grown […]
In a world where product sales often come before partnerships, O-Care has quietly taken a different route — one grounded in trust, support, and a belief that true growth happens together. When O-Care entered the UK market more than a decade ago, the goal wasn’t just to sell a water care product. “We never […]
Buoyed by an outstanding spell of good weather, mainstream buyer attention is increasingly turning towards swim spas as an alternative to swimming pools and traditional hot tubs. The argument for swim spas stacks up. Not only are swim spas more economically viable than pools for year-round water exercise use, they come with the added value […]
Already a leader in luxury spa innovation, Platinum Spas, part of the mighty Superior Wellness offering, has unveiled its own Mini Pools collection for 2025. The fully in-ground mini pools are designed to deliver a powerful aquatic fitness experience in a sleek, space- saving design, offering the perfect solution for swimming, resistance training, and hydrotherapy—all […]
Buoyed by the success of an outstanding 2024, Oasis Outdoor Living is setting its sights even higher for 2025, kicking off with what promises to be a stand-out appearance at the forthcoming SPATEX show. “We have some exciting new ideas and marketing plans to deliver to both existing and potential new dealers,” reveals Wayne Green, […]
On the brink of a significant investment into the hot tub and wellness markets, award-winning Outdoor Living has confirmed plans to open at least three new showrooms in the UK. Outdoor Living is unveiling a showroom at Houghton Hall Garden Centre, Carlisle, the largest destination garden centre in the North West. With showrooms already established […]
The 2024 Wet Leisure Survey… They say knowledge is power. Accurate statistics undoubtedly enable us to make better decisions and grow better businesses. While the commercial pool sector can confidently say there are 6,000 public pools in the UK, figures for the residential swimming pool and hot tub markets have been sketchy at best. Not […]
O-Care’s innovative hot tub maintenance journey… The story of O-Care is rooted in innovation, resilience, and an unwavering commitment to improving water maintenance for hot tub owners. It begins in 2006, when Barry Vorstenbosch and Roel Fassbender unknowingly embarked on a journey that would transform how people care for their spas. At that time, the […]
