SHOW STOPPERS

Miles Hammond on the role showrooms play in boosting home wellness sales… The sales journey for pool and spa retailers, over the past five years, plots something like a white-knuckle roller coaster ride of highs and lows with a smattering of stomach-churning steep twists and turns. Despite the boom in on-line media channels, like You […]

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RETAILERS HIT THE ROAD

Hungry for hard-fought sales, hot tub retailers were keen to get on the road this summer to maximise the sales potential of specialist and county shows around the country. Hot Tubs Rock took a roadshow team from their showrooms in Worcestershire and Gloucestershire on tour. They were on target to exhibit at seven shows over […]

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BEST SELLING IMPRESSIONS

Why showrooms are still essential to boost hot tub sales, as Jane Herbert reports… Recent lockdowns may have fast-tracked use of the latest video technology, but successful retailers agree that there is no substitute for the hands-on buying experience, making showrooms critical to securing sales. “Buying a spa is very much like purchasing a new […]

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